Evaluate campaign performance
With Billetts Media Consulting you can measure, analyse and benchmark the performance of your campaign.
Find Out More
Simon Cross
or
Martin Sambrook
T: +44 (0) 20 7650 9600
International Services
John Ferguson
or
Martin Sambrook
T: +44 (0) 20 7650 9600
We’re here to help you make your advertising campaigns more cost-effective – by telling you how efficiently your agency is buying the media, and
by analysing how your campaign’s performance stacks up against the market as a whole.
Plan your next campaign more effectively
Most of the key media decisions are made at the planning stage, not at the buying stage. We can help you plan your next campaign more efficiently by applying the same analytical rigour to your proposed media plan.
This is where we can be of immense value: by ensuring your plan delivers the most effective combination of media choices and is competitively costed -- before you commit to buying the media.
Effectiveness v Economy
The first step in evaluating your campaign is to measure its effectiveness, then we measure how economically you bought it. We measure:
- Sales and customer response
- Return on advertising investment
- Return on digital investment
- Return on promotional investment
- Media buying efficiency
Benchmark your performance
We then benchmark your activity against our massive data pool of peer-group companies:
- We monitor the performance of over $20 billion of media expenditure worldwide
- Across all product categories including automotive, FMCG, finance and retail
- We have over 200 clients representing 75% of UK blue chip marketing companies
Your campaign on The Rack
Billetts Media Consulting is unique in the way we integrate cost and quality measures into our overall measures of media value. This means we can show you exactly where your buying performance ranks within the marketplace using a scoring technique we call 'The Rack®'.
The Rack shows you, at-a-glance, how you fare against the marketplace average, and how far you lie ahead of, or behind, the market norms for quality vs cost.
