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Optimise marketing channels

Billetts Marketing Sciences is here to help you allocate your total marketing investment in the way that maximises your ROI.

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Contact Andrew Challier
T: +44 (0) 20 7650 9600

We do this by ensuring that your decisions are guided, not by demographics or simple media consumption, but by purchasing behaviour.

This means, for example, analysing and optimising your investment between your above the line and below the line spend, between different markets or between your various brands, between online and offline or between promotional mechanics.

We’ve analysed over £10 billion of marketing investment including 15,000 promotions across 30 categories against which we can benchmark your business.

Most importantly, we ensure that we capitalise on the knowledge you have within your business via regular stakeholder engagement sessions, to give your team full ownership of
the process.

Get a deeper insight into the ‘customer journey’

  • Understand what each part of that journey contributes to your business goals
  • Understand how much is being invested in each part and the consequent return
  • Understand how the different parts of the journey relate to each other
  • Link the marketing investment in your ‘customer journey’ to your ‘business journey’

Optimise your expenditure between media and mechanic

  • Macro and micro statistical modelling
  • Identify ROI by ATL, BTL, by medium, mechanic and channel
  • Analyse the contribution of ‘mass’ media to Cost of Acquisition
  • Assess the true contribution of trade promotions journey’

We analyse multiplicative effects, diminishing returns, advertising thresholds, seasonal efficiency:

  • Most media planning is still driven by demographics and media consumption (not by data or purchase behaviour)
  • We replace this with marketing and media recommendations based on data and purchasing behaviour and, ultimately, on ROI
  • We support our recommendations with full, objective, measurable evidence
  • We ensure that appropriate media will be used at the most effective weights, with the right seasonality

Call Andrew Challier on +44 (0) 20 7650 9600 to find out more