The facts are inescapable. Driven by the inexorable rise of digital media, massive changes have taken place in the media marketplace.
And yet, remarkably, media planning has yet to reflect the enormous shifts in consumer behaviour. Despite the fact that the market is more fragmented and more complex than ever before, a lot of media planning is still dominated by an out-of-date broadcast-driven model, with media selection based primarily on demographics.
"A broadcast-driven model still dominates planning."
In the last few years, however, your customers’ path to purchase has changed beyond recognition. And that’s why we believe it’s crucial to look at your marketing investment budget as a whole -- basing your media choices on genuinely objective, independent data and advice.
As the global leaders in media analytics, no-one is better positioned than Billetts to give you independent, unbiased guidance at every step. This means you can spend your budget more efficiently, rigorously benchmark your agency’s buying performance, respond to competitive activity more effectively, and plan your campaigns around the marketing channels that will maximise your ROI.
We call this unique process Marketing Investment Management.
"It’s crucial to look at your budget as a whole"
Marketing investment management from Billetts:
we’re with you all the way.