Below the line: Delivering world class promotional management
If the challenge in understanding advertising is the opaqueness of results, the challenges in improving FMCG trade promotional returns are very different:
The sheer amount of activity makes it difficult to see the
wood for the trees. As an example, one of our customers
ran 800 major promotions last year
The speed of change massively influences returns e.g.
retailer consolidation, changing retailer promotional
strategies and funding expectations etc. For any
manufacturer, staying ahead of this particular tidal wave
of change is vital!
billetts work with blue chip manufacturers to help them:
Develop and deliver outstanding fact-based promotional
strategies using our unique promostep® approach
Plan and manage better, more profitable promotions using
our bpot® tool
Systemically learn the key lessons from their promotions
using our tailored approach to post activity analysis,
promostep®-tracker
Whilst we focus above specifically on FMCG manufacturers, the challenges cut across industries, whether retail, telecoms, automotive or elsewhere. Our commercially-minded approach can help any organisation to get more out of the promotions.
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The sheer amount of activity makes it difficult to see the
Portfolio allocation