billetts is dedicated to enhancing media and marketing effectiveness through performance monitoring, research and marketing-mix optimisation.
We aim to help companies enhance the overall returns on their marketing expenditure, sharpen their media efficiency and optimise the balance of their communication channels to improve performance and increase competitive advantage.
billetts works for advertisers, alongside – but never for – their media agencies.
Uniquely, we look to ‘square the accountability circle’, assessing not only media and marketing inputs but also their effects (outputs).
With accountability at the heart of our offer, we provide a range of global and local services from media performance monitoring to market research, strategic counselling to agency relationship management, as well as pitch management, media channel optimisation, campaign modelling and detailed analysis of consumer purchasing behaviour.
We can achieve these business objectives through two core offerings, which address your media and marketing effectiveness requirements, and two operating companies –
billetts media consulting and billetts marketing
sciences.
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